Who's Coming To Surf Expo September 2010?

From around the country and around the world buyers will flow into Orlando, Florida September 10-12 for Surf Expo. As the world's largest and longest-running boardsports, beach, and fashion trade show, Surf Expo provides a welcome business-first environment where trends are discovered, relationships developed, and orders are written.

  • Surf Expo offers a ton of onsite Marketing Promotional Opportunities (click here to see MPO's)
  • Email and newsletter sponsorships are available prior to show and throughout the year
  • Surf Expo offers free new product placement on our award winning website
  • Past show retail attendee lists are available for purchase.
  • Want to reach retailers before and after the show? Consider our online catalog offer.
 
Pre-Registered Buyers

  
 

 
  
 
Attendance FAQs

1. What markets does Surf Expo represent?

Facts:

■ Our January show is divided into six main categories: Boutique, Gift & Souvenir, Resort, Skate, Surf, and Swim. The September show also includes Wake and Windsurf.

■ In additions to these categories we also attract buyer/vendors for POS (Point of Sale), Store Fixtures, Marketing & Promotional, Logistical Services and various non-profits.

■ Our Show is ranked in the Top 100 shows ranked by Tradeshow Executive (out of 13,000 in USA)

■ We also have more than 250 working media in attendance an offer exhibitors the ability to place product & press releases in the media room.

 

2. What are the percentages of retailers attending by purchase categories?

Primary Company Category % of Total
Boutique 45.70%
Footwear 32.70%
Gift & Souvenir 49.00%
Resort 51.90%
Skate 29.90%
Surf 65.90%
Swimwear 40.60%
Wake 28.90%
Wind 11.80%

* Wake and Windsurf included in September Show only.

Please note, while retailersc are asked to pick one main category, most attendees buy across several categories.
 

 
  
 
Attendance FAQs

3. Who are these Retailers and why do they attend?

Facts:

■ In addition to specialty retailers Surf Expo is also shopped by Costco, Macy’s, Target, Disney, Paradies, Academy Sports, Military Exchange, Sandals Resorts, etc.
■ More than 400 foreign stores are in attendance, with a high percentage of Caribbean and Puerto Rican retailers.

Buyer 58%
Department Manager 2%
Owner/Partner 31%
Sales Staff 6%
Store Manager 4%
   
More than 20 stores 4%
2 to 5 stores 32%
6 to 20 stores 6%
1 store 57%
   
$50,000 or Less 9%
$750,001 - $999,999 9%
$50,001 - $250,000 22%
$250,001 - $500,000 17%
$500,001 - $750,000 12%
$1 million to $5 million 23%
More than $5 million 8%

 

4. How do I gain access to the Retailers?

Surf Expo has multiple marketing opportunites and a full time buyer relation staff
to help you get in contact with your buyer base before and after the show.

For more information, contact:

Steven "Fish" Fisher, Boardsports
sfisher@surfexpo.com

Kathy Wilkie, Resort/Gift/Swim/Boutique
kwilkie@surfexpo.com